Vibe Press · Angelique Gorges
The Glamour, the Chaos, and the Blueprint to Building a Boutique Wellness Brand People Obsess Over.
Nobody walks in and says the lighting is perfect.
They just think — I like it here.
Five years of building that feeling on purpose, in one room in a Las Vegas strip mall.
The book is the story.
The Vibe Method is the system underneath it.
60,219 class check-ins — before retail, recovery, or anyone who came in just to look around.
THE BOOK
YOU CAN COPY A WORKOUT.
YOU CAN'T COPY A FEELING.
Part founder story, part business playbook, part love letter to building something people never want to leave.The pretty parts. The profitable parts. And the parts nobody warns you about.
THE SPACE CHANGES EVERYTHING → Your room starts selling before you do.
LUXURY WITHOUT THE BUDGET → It's rarely the expensive thing people remember.
COMMUNITY IS THE PRODUCT → Nobody stays for the equipment.
THE CHAOS BEHIND THE MAGIC → What it costs to make something look effortless.
It's the book I wish someone had handed me before I signed the lease.
Coming Fall of 2026
THE VIBE METHOD
WELCOME. IMMERSE. BELONG. ENGAGE.
The workout gets her through the door once. The experience decides whether she comes back.
V.
WELCOME.
Make her feel expected, not processed.
I.
IMMERSE.
Create a space, energy and experience they can feel.
B.
BELONG.
Turn customers into community.
E.
ENGAGE.
Give her a reason to come back before she needs one.
You don't need to become Vibe 28. You need to find the thing that makes yours impossible to replace.
THE PLAYBOOKS
The book is the story.
The playbooks are the system.
Building the vibe happens in hundreds of tiny moments;
-how the room looks when the first person arrives,
-how a new guest is welcomed,
-how your team runs a class, how you merchandise a shelf,
-follow up, host an event or turn a regular into a raving fan.The Build the Vibe Studio Toolkits take those moments and make them actionable.
No. 01
The Opening Standard
Hospitality begins before hello.
THE CHECKLIST WE OPENED WITH EVERY MORNING.
23 PAGES. FREE.
No. 02
The Welcome + Toolkit
How first visits become members.
THE FIRST NINETY SECONDS, SCRIPTED.
88 PAGES, 20-SHEET PRINTABLE TOOLKIT.
No. 03
Run The Room + Toolkit
Every class is a show.
HOW OUR INSTRUCTORS RAN EVERY CLASS.
112 PAGES, 4-SHEET PRINTABLE TOOLKIT.
No. 04
The Retail Edit + Toolkit
Curate. Don't clutter.
HOW ELEVEN FEET OF WALL SOLD $270K.
126 PAGES, 9-SHEET PRINTABLE TOOLKIT.
No. 05
The Challenge Engine + Toolkit
A year of reasons to come back.
THE CHALLENGES WE ACTUALLY RAN.
99 PAGES, 29-SHEET PRINTABLE TOOLKIT.
No. 06
The Event Blueprint + Toolkit
Fill your studio without buying more ads.
THE EVENTS, POP-UPS AND MIXERS WE RAN.
87 PAGES, 17-SHEET PRINTABLE TOOLKIT.
No. 07
The Partnership Playbook + Toolkit
Build relationships that build your business.
HOW ONE ROOM PARTNERED WITH THE RAIDERETTES.
75 PAGES, 16-SHEET PRINTABLE TOOLKIT.
No. 08
The Culture Code + Toolkit
Build a team that builds the business.
HIRE, TRAIN AND KEEP A TEAM THAT RUNS THE STUDIO WITHOUT YOU.
79 PAGES, 27-SHEET PRINTABLE TOOLKIT.
Instant digital download — playbook plus printable toolkit. All sales final.
The Complete Studio System
$679 $497
Save $182 — 27% off buying them one at a time.
Digital download. All sales final.
Start here — free
The Opening Standard
Hospitality begins before hello.
Before the music. Before the first hello. Before anyone spends a dollar — your business is already saying something.
“People may forget the workout. They’ll never forget how you made them feel.”
BUILD THE VIBE, CHAPTER ONE
No spam. It lands in your inbox in a minute — and you'll hear the day the book is out.
CURIOUS ABOUT Vibe 28®?
Build the Vibe™ grew out of the studio I created. Vibe 28® is now evolving beyond those original four walls through branded studio opportunities and global wellness concepts for travel, hospitality, luxury living and workplaces.
ABOUT
Angelique Gorges
I spent my career in television — on camera, behind the mic, on the sideline. Live production teaches you one thing above everything else: a show that goes flat loses the room, and nobody in the audience can quite tell you why.Then in 2020 I signed a lease on a dirty concrete shell in Henderson, Nevada. No investors. No fitness empire behind me. No MBA. Definitely no instruction manual.My daughter Deven and I spent the next five years turning that room into something neither of us saw coming.Build the Vibe isn't a franchise formula. It's how to find the thing that makes your place worth coming back to — and then do it on purpose, whether or not you're standing there.
xo Angelique
ALONG THE WAY
One of only three businesses in the United States named a Staples Favorite Small Business. Best of Las Vegas, twice. Nextdoor Neighborhood Favorite. ClassPass Favorite. People Love Us on Yelp. Five stars across all platforms; Google, Yelp, Facebook, Mindbody and ClassPass.
Not sure where to start?
Read the book for the story. Get the playbooks for the systems.
Start with the free one if you just want to see how it plays out.
Speaking · Consulting · Collaborations · Media
LOOKING FOR Vibe 28®?
Studio opportunities, licensing + hospitality concepts - contact me here...
Let's talk.
A question, an idea, or a "what would you do?"
Comes straight to me. No assistant, no ticket number.
© 2026 Angelique Gorges · Vibe Press. All rights reserved. BUILD THE VIBE™ and Vibe 28® are trademarks of Angelique Gorges | Terms · Privacy · All digital sales are final.